文献类型：期刊文章

作　　者：杜卉[1]

机构地区：[1]广西科技大学鹿山学院外国语言文学系

出　　处：《校园英语》

年　　份：2015

期　　号：7

起止页码：219-221

语　　种：中文

收录情况：普通刊

摘　　要：Advertising language can be regarded as a special art which mixes cultural backgrounds and the tendency of the times.People from different regions understand advertising culture in different ways.Thus,if people want to overcome the difficulties carried by two cultural backgrounds and linguistic habits,they must make the translation fit the local linguistic and cultural characteristics.

关 键 词：ADVERTISING TRANSLATION LINGUISTIC CULTURAL DIFFERENCES

分 类 号：H315.9[外国语言文学类]